It would be worse if the state forced businesses to do business with those they don’t wish to do business with.
This is how free-markets work, take your clicks and business to a competitor who serves you better. We all should be dumping Youtube and switching to Vimeo, or one of the other video hosters.
Same with Twitter, dump them and give gab.ai or minds.com your social media attention and clicks. There are others as well, like diaspora.
And the more demand for non-censorship businesses, the more the market will supply them.