As far as branding goes, it’s pretty horrible. It’s not really a festival, and it has nothing to do with forks. I guess it’s just as good as last years name. Might as well just change the name every year.
It’s almost like you just want something that sounds like porcfest. If that is the case you could have just gone with porkfest, and have a pig roast so there is a reason to have the name.