No one has really used it for this, but there’s no reason why they shouldn’t:
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Do you think Ethereum is going to overtake Bitcoin?
Check this chart out:
My knowledge of crypto-currency is pretty limited, but my knowledge in economics tells me that there will come a time when in the near future where Bitcoin won’t be the face of crypto-currency. Whether that means Bitcoin will fail (I doubt) or a competitor will give it a run for its money, so to speak (I think so). Will it be Ethereum? Maybe. Maybe not.